2024-10-15
Why Mobile Onboarding A/B Testing Slows Teams Down
A better way to experiment with onboarding flows
The Problem with App Store Reviews
Every time you want to test a new headline, a new image, or a new paywall placement, you have to:
- Change the code
- Build a new binary
- Submit to App Store Connect
- Wait 24-48 hours for review
- Wait for users to update
This cycle takes days, sometimes weeks. In that time, you could have run 10 experiments.
The Solution: Server-Driven Onboarding
By decoupling your onboarding flow from your app binary, you can:
- Change copy instantly
- Swap screens in real-time
- Segment users based on acquisition source
OnboardingKing allows you to do exactly this for your Expo and React Native apps.