2024-10-15

Why Mobile Onboarding A/B Testing Slows Teams Down

A better way to experiment with onboarding flows

The Problem with App Store Reviews

Every time you want to test a new headline, a new image, or a new paywall placement, you have to:

  1. Change the code
  2. Build a new binary
  3. Submit to App Store Connect
  4. Wait 24-48 hours for review
  5. Wait for users to update

This cycle takes days, sometimes weeks. In that time, you could have run 10 experiments.

The Solution: Server-Driven Onboarding

By decoupling your onboarding flow from your app binary, you can:

  • Change copy instantly
  • Swap screens in real-time
  • Segment users based on acquisition source

OnboardingKing allows you to do exactly this for your Expo and React Native apps.